NEPAL 1 is the first Nepali language Satellite
Channel being beamed from India. The transponder is on Thaicom’s
Asia beam. It is primarily targeted towards the cable homes
of the Nepalese community in North Bengal, Sikkim and North
Eastern States in India, the whole of Nepal, Burma, and Malaysia,
right up to Hong Kong. There are approx. four lakh cable homes
in Nepal, out of a total seven-lakh TV homes. NEPAL1 is positioned
as an infotainment Channel. We are also in the process of
tying up the distribution in Mumbai, Delhi, Kolkatta Bangalore
and Hyderabad and where there is a substantial Nepali population.
The existing Nepali media has been unable to take advantage
of the diverse Nepali diasporas, as they have largely focussed
in the primary markets only. NEPAL 1 fills this void successfully
by developing a platform that is easily identifiable everywhere.
The programming which constitutes 90% Nepali and the rest
in Hindi is packaged in such a way that NEPAL 1 is poised
to become the only medium that covers the whole “Nepali
World” on one platform.
Some programmes on our channel are the most sought after
e.g. Sagar’s Ramayana dubbed in Nepali, News with a
global Nepalese perspective e.g. the role of Gorkha regiment
in the Iraq war, Career and Health shows giving contact details
of the educational courses and hospitals featured, Nepali
soaps from top-notch Nepali directors, super-hit Hindi Films
and much-much more.
Eventually, NEPAL 1 is a consolidator of the Nepalese community
in India and Nepal as one Consumer Group for the advertisers
to take advantage of. The presence of your brands on the channel
will not only give them exposure in Nepal but also a good
consumer market in the North-East and parts of India.